By: Yukta Mishra
Marketing in startups
For startups it is very important to market their products and services in a right way. Because many start ups failed to do so . In order to do good marketing of your products and services. Statistics show that more than 2.4 billion people use social media, so it’s important to incorporate this channel into your startup’s marketing strategy. As your business’s presence on social media grows, more people will see and recognize it. Furthermore, most social media networks, including Face book, Twitter and Pinterest, allow business owners to pay for traffic and exposure. With Face book Ads, for example, you can create ads that appear in users’ news feeds or in the right column of the Face book website. It takes more than just a profile to succeed with social media marketing. You must post engaging, relevant content that gives users a reason to follow your account. And once you’ve attracted followers, you should encourage them to stay by responding to their questions and comments.
One should pay attention towards email marketing, Digital Marketing, etc. Start ups can use paid search advertising, Google Ad Words and Bing Ads are two of the leading paid search networks, both of which feature keyword targeting with a cost-per-click (CPC) pricing model. By writing blogs on our start up or things which are related to our start ups we can attract customer. Finally, sponsoring a local event can help get your startup on your prospects’ radar. You’ll pay the event’s organizers a small fee to become a sponsor and promote your business with signs, stationary, banners, booths and other marketing materials at the event. It’s a mutually beneficial arrangement that’s highly effective at driving sales when done correctly. Business owners should sponsor events that are relevant to their operations or what they offer. If your startup business is a mobile health and wellness app, for example, perhaps you can sponsor marathons and 5K and 10K runs. If your startup sells anti-malware software, on the other hand, maybe you can sponsor cyber security and other information technology (IT) events. Participate in online conferences and organize competitions related to your start up idea.
Online Marketing allows any start up to boost their visibility, increase online lead rate and generate more leads, it somehow reduces their Marketing Budget because online Marketing is more cheaper than other marketing options and on the same time it can bring more customers towards start up, it develops a brand awareness, Improves customer engagement and it also improves and influences purchasing Decisions.